2-in-1s are a very important market segment for partners like Intel and Microsoft. However, in 2016 consumer awareness of 2-in-1s was lower than expected.
I created the Intel 2-in-1 Guide with a combination of editorial reviews, videos and shopping to drive sales and ultimately make Newegg a destination for 2-in-1s.
The project included creating the micro-site concept, spearheading development and producing 20+ product videos and 20+ written reviews.
