Virtual Reality Central

Client: Porsche, Microsoft, Intel
Date: Q2 2017
Services: Campaign: Video+Article+Sales

THE NEXT BIG THING

In early 2016, Newegg needed a strategy to enter the confusing and potentially lucrative category of Virtual Reality.

At Newegg, I pushed a full content strategy in VR’s infancy, aiming to establish Newegg as a leader in VR before other retailers. This approach included the creation of VR Central and a content + commerce strategy to capture top SEO and premium partnerships with HTC, Oculus and Samsung.

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CONTENT CREATION

With VR content creation becoming a major focus for film and game studios, I crafted a number of professional-oriented projects to appeal to creatives looking to upgrade to the latest hardware.

SUCCESS

Newegg’s VR Central was a major success, gaining top SEO for critical VR-related search terms as well as cementing strong partnerships with VR companies.

Ultimately, Newegg’s strength in the VR category played a critical role in Newegg’s purchase by a large Chinese tech conglomerate in late 2017.