Urban Fidelity, an electronics startup, aimed to shake up the traditional loudspeaker market with speakers that look as cool as they sound. Instead of black boxes, Urban Fidelity worked with international artists to create dozens of designs and bring artwork into the living room.
Product Design
Creating Urban Fidelity required engineering both a new type of loudspeaker as well as a custom eight color dye sublimation printing process. The final result looked and sounded spectacular.
Marketing
Launching Urban Fidelity required producing video, photo, web and a full PR strategy to hit the current audio demographics as well as non-audio consumers with a passion for design and aesthetics.
Success included publicity in dozens of online and print publications. a fully funded Kickstarter campaign and winner of the Lexus Design award.
