Creating Urban Fidelity required engineering both a new type of loudspeaker as well as a custom eight color dye sublimation printing process. The final result looked and sounded spectacular.
Launching Urban Fidelity required producing video, photo, web and a full PR strategy to hit the current audio demographics as well as non-audio consumers with a passion for design and aesthetics.
Success included publicity in dozens of online and print publications. a fully funded Kickstarter campaign and winner of the Lexus Design award.