RESULTS: PR SALES LAUNCH
The first launch at Newegg used only the original marketing materials from Porsche for Newegg’s marketing channels: email, banners and social. The result: low single digit orders. Porsche’s marketing looked great but failed to sell.
CONTENT LAUNCH: 1600% SALES LIFT
One month after the original launch, I redid the campaign launch but now with high value written and video content. Outside variables were eliminated: no additional press, retailers, reviews or ads. Content was the only new variable. Newegg’s marketing channels now drove to articles and videos rather than landing pages.
The result: 1600% sales lift, proving that strategic custom content can drive sales in ways traditional advertising cannot.