Studio + Retail
In 2016, Newegg, a $2.5b online retailer, needed a major overhaul of its video and content production. A 5000 sq ft space had been reserved for content but the final build had yet to be completed.
I created a new studio concept, working closely with the contractor to design a new physical layout including the rooms, sets, paint and the overall studio planning.
Creating Newegg Studios required a content and production strategy to target important categories as well as staying on top of important trends like VR, eSports, smart home and more.