STREAMING DONE RIGHT
Newegg needed a streaming solution to compete with Amazon and drive sales through new marketing channels. However, the world of streaming was alien to a large online retailer.
THE CHALLENGE
I created Newegg’s streaming studio to provide a high-end visual aesthetic but with much lower costs than typical broadcast solutions.
Additionally, the studio was designed to host content like individual game streams or large group events in the same space. Sets could be assembled within a few hours by a skeleton crew to meet many different needs.
SUCCESS
In 2017, Newegg’s streaming went live, showing multiple world’s first live events including AMD Ryzen CPU launch, Intel Optane, AMD Threadripper and more.
Newegg’s streams set the gold standard for launch-day content and retailer-partner live events.
