GAMING: THE GROWTH CATEGORY
As executive producer of Newegg’s content strategy, I crafted custom gaming + product campaigns for our partners like Intel, LG, Samsung and many others.
Creating successful campaigns required both knowing the current popular gaming and eSports landscape as well as in-depth enthusiast knowledge of PC hardware.
BE THE AUDIENCE
With each campaign, I not only paired the games with the consumer product but often strategically selected the right marketing channels to see the greatest success.
At Newegg, I created campaigns with top influencers, from Linus Tech, the largest PC influencer, to OMGitsfirefoxx, the top female twitch streamer. As the online marketing landscape changes, knowing the right way to craft and manage influencer campaigns is critical to campaign success.