Events

Date: 2015-2017

From tech shows like CES and Computex to gaming events like PAX and Blizzcon, live shows are a major avenue for a strong marketing strategy.

NEWEGG RETAIL BOOTHS

Newegg exhibited at major events to engage its core tech and gaming consumers. I managed the content and video strategy to make sure the brand had high sales and high audience engagement.

EDITORIAL COVERAGE

To capture new customers, valuable SEO and sales, I spearheaded custom content portals combining content with commerce. For CES, I produced over 40 original videos, multiple “world’s firsts” videos and dozens of high value articles to make sure Newegg was a top destination for cutting edge consumer electronics. 

blizzcon2015-newegg-show-34
newegg-idf-16-booth-1
blizzcon2015-newegg-show-35