From tech shows like CES and Computex to gaming events like PAX and Blizzcon, live shows are a major avenue for a strong marketing strategy.
NEWEGG RETAIL BOOTHS
Newegg exhibited at major events to engage its core tech and gaming consumers. I managed the content and video strategy to make sure the brand had high sales and high audience engagement.
To capture new customers, valuable SEO and sales, I spearheaded custom content portals combining content with commerce. For CES, I produced over 40 original videos, multiple “world’s firsts” videos and dozens of high value articles to make sure Newegg was a top destination for cutting edge consumer electronics.